Essentia Software Corp. is a software publisher with industry-specific programs. The software is marketed on-line, at trade shows and through print and direct mail promotions. Iris Creative developed a brand that positions Essentia as a multi-product developer whose tools are unique, easy to use and cost effective. In addition to complementary websites, Iris Creative designed and produced an identity system, splash screens, desktops icons, a trade show booth, brochures and advertisements.