When the Roxborough Development Corp. (RDC) formed, Iris Creative became involved to help launch change in the community by revitalizing the business corridor. RDC had the responsibility of attracting new business as well as convincing current tenants to share the costs and follow the guidelines for streetscape improvements. Iris participated in the review of architectural design plans and lighting selection. We developed a community logo, street banners, parking signage, stationery and a newsletter template that allowed the organization to communicate on an ongoing basis without adding costs.