Building a strong relationship with staff and community members is vital to a health services organization. Iris Creative developed a comprehensive array of communications for Mercy Health System and its individual hospitals, physicians and practice groups. Notable projects include marketing planning for the launch of Mercy Hospital of Philadelphia’s Vascular Center, Capital Campaign branding, internal and external communications, the “We’re your Neighbor” ad campaign, monthly system-wide and care-unit employee newsletters and the launch and brand development for the Mercy Circle of Care service.