Program
9/29/10 Session 1:
Understanding the Tools
Listening & Responding
10/6/10 Session 2:
Building Relationships
Making Decisions
Schedule
8-8:30 Breakfast and Introductions
8:30-11:15 Instruction
11:15-12 Questions and practice
Location
La Salle University
MetroplexCorporate Center
4000 Chemical Road, Suite 110
Plymouth Meeting, PA 19462
Registration
Two-Session Workshop — $299
SPACE IS LIMITED.
Questions? Contact Beth Brodovsky at
610-567-2799 or email beth@iriscreative.com. |
A Workshop for Communications and Management Professionals in Participation-Driven Organizations.
Two half-day sessions: Wednesday, September 29th and October 6, 2010
8am-12pm
This two-part program is for organizations who need to understand how new media can support efforts to build active participation in their organization. The program, presented by Beth Brodovsky, President of Iris Creative Group Inc., focuses on practical instruction for using basic tools, choosing what to do, managing your time and measuring results.
What you will learn and practice:
- How to use LinkedIn, Twitter, Facebook and blogs for communication
- How to balance personal vs. professional identity
- What to do on limited time — plus tricks to make it faster
- The easiest tactics for using skills you already have
- The “recipe” for online conversations
- What real changes to measure
- How to connect social media with overall marketing
The 5 Best Benefits of this Workshop:
- Multiple sessions allow for practice and follow-up questions
- Moves from tactical training through strategic planning
- Develop solid knowledge for making informed decisions
- Presented from a marketing rather than a technical perspective
- Focused on your needs: connecting with students, members, alumni, donors, volunteers and more
What past participants in this program say:
Showed all aspects of social media and how they work for marketing communications — Angela Buchanico, Marketing Director, University of the Sciences
Knowlegeable, helpful, relevant and resource-rich — Maureen Keown, Marketing Director, Consumer Credit Counseling Service of Delaware Valley
Very informative and applicable to my organization — Kellly Hays, Special Events and Communications Manager, Philadelphia Ronald McDonald House
The value of the cost/content ratio is excellent — Susan J. Crane, Director of Marketing, Morris Arboretum of the University of Pennsylvania |
