Orange Tree Training and Speaking Group had expanded their product line to include books, mini-books, CDs, workbooks and e-books and needed a visual system to organize and identify the different publication groups. Iris worked closely with OTTSG president Kirstin Carey to create a strong package, that reinforces Orange Tree’s well developed brand. Each series now incorporates the company’s signature orange with it’s own complimentary color scheme and photographic symbol. The new system makes a strong impact at point-of-sale in addition to reducing the time and cost of adding new products.

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