Recruiting Materials
Iris teamed with the Harcum marketing and admissions staffs to develop a campaign to attract students unsure of their post high school options. The core component was a Viewbook that looks like a scrapbook and reads like a dialog between student and school. Although this piece was the most visually daring, other elements, including direct mail and posters, supported the same message with strong imagery and copy. Each piece carried the dominant purple and consistent use of the logo to build recognition in a crowded market.

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