Tri-fold Brochure
New Seasons grew from one to 15 communities in PA and NJ and had separate marketing materials for each. Although New Seasons had an existing brand, it had been diluted and they wanted to reorganize and clarify their message so that their marketing materials delivered the corporate wide message, complemented by facility-specific inserts. After interviewing personnel and visiting sites, Iris designed, wrote and produced new capabilities materials that reinforces the brand, streamlines production, reduces costs and insures accuracy of the message and specific identities of each facility. The system is flexible and expandable as New Seasons grows.

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