The Courage To Come Back Promotion
Mercy sponsors an annual awards event honoring patients who have overcome challenges. Iris reorganized the elements to streamline the process and economize the budget. The brochure was redesigned as a two color oversize self-mailer, eliminating time-consuming envelope stuffing and enabling it to stand out from bills. Other program components included envelopes, invitations, response cards and a program book. Together, the new materials delivered the response required while significantly reducing production and personnel costs.

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