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Brand
Strategy ::
- Play
it Again Sam
Consistency cannot be stressed enough
in brand development. One predictable encounter after another
carves your brand in the customer’s consciousness…
- Understand
Brand
How and why branding fits into your business...
- Revealing
the Roots: The Process of Building Brand
Branding
is about developing a pull rather than a push, identifying a core
value that resonates with your audience and attracts the business
that is desired...
- The
Big-Pay Off -- Brand Value
The
power of branding is that it is not just for your customers...
- Time
for Change
Is it time to update your logo? If you’re changing
your look does everything have to go...
-
What's
the Problem?
It’s a common practice among small business
owners to figure out why business is down. Instinctually you want
to do something to generate more business. But before you can
act, you need to investigate...
Marketing
Tools ::
Design
Basics ::
- Tips
for better Digital Photography
10 tips for pictures that will look great on press…
- Selecting
Good Stock Photography in the Age of Digital
The quality, quantity, affordability
and accessibility of stock imagery have made stock photography
the resource of choice for many organizations...
- 7
Tips to Avoid Font Conflicts
Computer users are able, and required, to download, install,
and maintain hundreds of fonts. Problems arise when different
users share files...
- The
Language of Color
Knowing the different color models and how they are used is
not only helpful in getting the visual results you want it is
critical to staying on budget...
- Paper
Selection Simplified
The
wrong paper choice can make folders flop and direct mail pieces
get returned in a crumpled mess. Find out how to choose the right
stock for your project and communicate your tastes to your creative
team...
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